New Product Design

AIB MBA subject

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Subject summary Learning outcomes Subject faculty Delivery

What can you expect from the subject

Within the AIB MBA, New Product Design is a required subject for students undertaking the MBA (Entrepreneurial Management) and MBA (Marketing Management) specialisations, but can also be undertaken as an elective subject for students undertaking the MBA (General) Award. This subject is designed to take you through new product design from conception to launch of a new product or service, providing both inspiration and practical guidance on the processes involved – from identifying opportunities and conducting market research to entering the market and lifecycle management.

The subject will help you to develop in-demand skills across all industries, including services and not-for-profit organisations, and provide guidance for launching start-up companies with innovative approaches that resonate with today’s consumers. Over the term, you will be exposed to a combination of traditional and innovative tools and frameworks – such as design thinking – for successful product design, development and launch processes.

In today’s competitive market, businesses need to offer innovative and efficient solutions to meet the needs of consumers in order to survive and thrive. If you are a leader or manager, it is crucial to have a comprehensive understanding of new product design in order to enhance customer experiences, products and services.

AIB Subject Code	90014NPD
Qualifications	MBA (General) MBA (Entrepreneurial Management) MBA (Marketing Management)
AQF Level	Level 9
Delivery	100% online
Subject Length	8 weeks
Prerequisite Subjects	Marketing Management
Start Dates	2024 MBA Timetable 2025 MBA Timetable

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Subject learning outcomes

On successful completion of this subject, students should be able to meet the following subject learning outcomes:

Demonstrate an advanced understanding of contemporary new product design theory and practice.
Demonstrate an ability to apply innovative approaches and techniques as well as ethical perspectives throughout the development of new product designs.
Evaluate complex business concepts and issues to deliver an evidence-based rationale for new product designs.
Communicate new product design knowledge, skills and ideas to others clearly, persuasively and credibly.

Key topics such as…

The new products process
Use of design thinking in new products process
Opportunity identification and selection
Generating new product ideas and concepts
Sales forecasting and financial analysis for new products
Strategic launch planning and management

Subject faculty

The AIB academic team hold significant qualifications and experience in their field of expertise. Our academics strive for excellence in teaching, learning, scholarship and research so they can deliver high quality, life-changing experiences for our students.

Dr Sumesh Nair

Associate Professor, Marketing and Entrepreneurial Management Discipline

BCom, MCom, PhD. (Kerala), GCHE (Monash)

Krishnan R Hariharan

Lecturer, Human Resource and Management Discipline

MBA, Post Graduate Certificate (Industrial Relations and Managing Human Resources), Certificate IV in Training and Assessment, Certificate in Qualitative Research Methods

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The marketing units of the MBA have been incredibly helpful for what I do every day. Using subjects like New Product Design, Operations Management and Financial Management, for example, I’ve been able to bring the process of bringing new products to market down by a month, which productivity-wise is a lot of money to organisations.

Related subjects

Entrepreneurship

How you will learn

100% Online MBA Learning

Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.

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In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.

The myAIB learning portal app is available on Google play and on the Apple app store.

AIB supports your success

When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.

Student Learning Portal

Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies

Academics

Highly qualified and experienced academics
Practice-centric curricula, innovative learning resources and realistic assessment techniques

Study tools

Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote

Student support

Dedicated student and enrolment teams
Supporting you with any issues big or small from orientation to graduation

Online Facilitators

Each class has a dedicated Facilitator (OLF) and a limit of just 60 students to ensure you’ll benefit from high levels of interaction, relationship building and learning

Wellbeing and career support

Access to a confidential support service providing personal counselling, wellbeing advice and career assistance

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FAQs

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Studying New Product Design can have numerous advantages. It allows you to gain valuable insights into the process of developing and launching new products and services. Additionally, it helps you stay up to date with the latest trends and technologies in the field and plays a crucial role in enhancing critical thinking and problem-solving skills. The concepts you will study through New Product Design are applicable to various industries and can open doors to diverse career opportunities in product development, marketing and related fields. It also enables the initiation of new projects and work in multidisciplinary teams, fostering creativity and innovation.

If you’re interested in product development, marketing or entrepreneurship, New Product Design is definitely an MBA subject you should consider studying. It’s also relevant for those who wish to work in industries that require continuous innovation and development of new products and services, like technology, healthcare and consumer goods.

Studying New Product Design also helps enhance problem-solving and critical thinking skills and provides a comprehensive understanding of the product (service or experience) development process. It will challenge you to develop and try out new ideas and startup business projects – unlocking new skills and opportunities you may have not previously envisioned.

New Product Design can deliver numerous benefits to students who are managing a business or working within an organisation. Some of the practical advantages include the ability to stay competitive in the market, help organisations increase revenue through the introduction of new products and help improve customer satisfaction by meeting their growing needs and preferences. Additionally, students who are well-versed in the new produce design process can help a company identify and address any inefficiencies in its existing product development process, leading to cost savings and improved operational efficiency.

If you’re interested in studying New Product Design and the AIB MBA, get in touch with an AIB Enrolment Advisor to discuss your application and timetabling.

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