MBA (Marketing Management)

The subject provides a scholarly and in-depth knowledge of the dynamics of leadership and how it applies to contemporary leadership practice.

On completion of this subject participants should be able to:

• Demonstrate advanced understanding of leadership theories, concepts, and practice, including both traditional and contemporary forms of leadership.
• Critically evaluate various modes of leadership with consideration of ethical and socially responsible practice.
• Effectively communicate and apply relevant leadership principles to address diverse needs of various stakeholders.
• Develop a critically reflective leadership model for your own development.

This subject provides comprehensive knowledge of the strategic management process and gives exposure to the concepts and frameworks that are used in understanding a company’s competitive position in domestic and international markets, and the development of new strategies.

On completion of this subject participants should be able to:

• Demonstrate understanding of contemporary strategic management theory, concepts and principles.
• Demonstrate knowledge of how strategy formulation and strategy implementation processes work in contemporary organisations
• Conduct an analysis of the internal and external environment of the selected organisational context, using appropriate strategic management theories, frameworks and principles to inform future direction.
• Critically evaluate and recommend different strategic alternatives and suggest an appropriate and ethical pathway for an organisation to build and sustain competitive advantage.

This subject discusses the importance and strategic role of marketing in today’s globalised and digital business environment. Students learn practical skills that impact on business growth, like how to analyse the market context in which a business or enterprise is operating, segment the market, select an appropriate target market, and recommend strategic and tactical plans that co-create value for the selected target market

On completion of this subject participants should be able to:

• Demonstrate an advanced understanding of contemporary marketing theory and practice.
• Evaluate marketing concepts and organisational issues to make evidence-based decisions on creating value for customers.
• Apply innovative marketing approaches, techniques, and ethical perspectives to recommend an evidence-based solution to the problem of capturing value from customers.
• Communicate marketing knowledge, skills, and ideas to others in writing clearly, persuasively, and credibly.

This subject provides an in-depth knowledge of issues critical for the efficient and effective management of operations in service, public, manufacturing, not-for-profit, and other sectors.  The subject covers operations management principles, frameworks, and contemporary topics.

On completion of this subject participants should be able to:

• Demonstrate advanced understanding of operations management principles, frameworks, and contemporary topics.
• Critically analyse and evaluate operations management issues.
• Clearly, concisely, and credibly communicate operations management knowledge to others.
• Apply relevant principles and frameworks to develop innovative and evidence-based solutions for complex operations management issues.

This subject prepares students for effective financial management in organisations. At a foundational level, the subject introduces how a manager can interpret financial statements, identify trends and utilise financial tools and techniques to improve decision making, alongside non-financial considerations including ethics.

On completion of this subject participants should be able to:

• Demonstrate understanding of core contemporary financial management theory, techniques and practice.
• Critically evaluate and effectively communicate recommendations to address financial management issues.
• Apply financial management theory and techniques to professional practice in an ethical manner.

This subject will prepare students for the continuously evolving nature of work in uncertain times and the challenges and opportunities that this presents for organisations in meeting the strategic needs of a diverse workforce.

On completion of this subject participants should be able to:

• Demonstrate advanced understanding of strategic human resource management theory and its application in practice.
• Critically evaluate and recommend improvements to existing human resource management strategies.
• Identify and evaluate different perspectives and contemporary trends, and their impact on strategic HRM.
• Design and effectively communicate an evidence based human resource management initiative with consideration to ethical concerns.

This subject examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organisational governance within the context of organisational capacity building.

Pre-requisites: Three AQF Level 8 subjects must be completed before attempting Corporate Governance

On completion of this subject participants should be able to:

• Demonstrate advanced understanding of contemporary corporate governance theories, principles and regulatory frameworks.
• Use corporate governance theories and frameworks to interpret the key corporate governance responsibility, structure and function in practice.
• Critically evaluate corporate governance structure and practices with consideration of needs of various stakeholders, corporate ethics and social responsibility.
• Effectively apply and communicate relevant theories and frameworks to ensure sound and ethical corporate governance decisions in practice.

This subject develops the critical skills, capabilities and knowledge required to successfully manage projects across all stages of the project life cycle, applicable to all industries: service, public, not-for-profit, private, and other sectors.

On completion of this subject participants should be able to:

• Demonstrate advanced understanding of project management principles, frameworks, and critical awareness of contemporary approaches needed for managing and leading projects.
• Critically evaluate, analyse, reflect on, and synthesise information to address complex project management issues in specific contexts.
• Research, adapt and apply relevant principles and frameworks to develop innovative, ethical, and evidence-based solutions to improving the management of projects.
• Clearly, concisely and credibly communicate project management knowledge to specialist and non-specialist audiences to inform practice.

The subject highlights the importance of consumer behaviour and customer experience concepts and theories in understanding the consumer decision making process as well as the customer journey. The subject addresses knowledge and analytical skills to assess the influence of various factors in consumer decision making and understand the importance of integration and measurement of customer experience.

Pre-requisites: Marketing Management

• Critically analyse the influence of various factors on consumer decision-making and purchasing behaviour.
• Demonstrate the ability to evaluate, synthesise and apply innovative approaches, techniques and perspectives to consumer behaviour and customer experience management.
• Recommend appropriate marketing strategies in a variety of marketing scenarios based on in-depth analysis of consumer behaviour within target markets.
• Communicate customer experience knowledge, skills and ideas to others clearly, persuasively and credibly through customer journey mapping, deriving recommendations to enhance customer experience.

There is an expectation that modern enterprises engage in digital marketing providing positive brand experiences for their customers and other stakeholders. Digital marketing is increasingly important to understand, because customers engage online and offline with brands. This subject is designed to provide students with an understanding of digital marketing. Students will learn about the various types of digital marketing as well as to how to plan, deploy, manage and evaluate a digital marketing strategy.

Pre-requisites: Marketing Management

On completion of this subject participants should be able to:

• Demonstrate an advanced understanding of contemporary new digital marketing theory and practice.
• Examine digital marketing theory, measures and practice to create a comprehensive digital marketing audit.
• Critically analyse various metrics, innovative approaches, techniques and ethical perspective to design a digital marketing strategy.
• Communicate digital marketing strategies, tactics and measures to others clearly, persuasively and credibly.

This subject takes the student through new product design from conception to launch of a new product or service. The subject aims to provide in-depth knowledge and application of traditional and innovative tools and frameworks used in a successful new product design process.

Pre-requisites: Marketing Management

On completion of this subject participants should be able to:

• Demonstrate an advanced understanding of contemporary new product design theory and practice.
• Demonstrate an ability to apply innovative approaches and techniques as well as ethical perspectives throughout the development of new product design.
• Evaluate complex business concepts and issues to deliver an evidence-based rationale for new product design.
• Communicate new product design knowledge, skills and ideas to others clearly, persuasively and credibly.