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The AIB MBA
Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.
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What you can expect from the subject
AIB’s Business Analytics for Managers subject is an elective that can be taken by students undertaking the MBA (General) Award, designed to bridge the gap between complex data analytics and managerial decision-making. This subject provides a comprehensive overview of business analytics across various business contexts, enabling managers to collaborate with data teams, select appropriate methods, justify data-driven strategies, and integrate analytics at a strategic level.
You will be exposed to the tools required to evaluate your organisation’s analytics maturity, learn to identify opportunities and challenges associated with business analytics implementation, and set strategic directions for business analytics to drive growth and innovation.
Recognising the critical role that data and insights play in gaining a competitive edge, this subject demystifies business analytics for non-technical managers and executives, empowering them to embrace data analytics to achieve strategic business goals. This subject is tailored for those looking to improve their skills with a solid foundation in business analytics, making it essential to any manager aiming to thrive in today’s data-driven business environment.
| AIB Subject Code | 9028BAM |
| Qualifications | MBA (General) |
| AQF Level | Level 9 |
| Delivery | 100% online |
| Subject Length | 8 weeks |
| Prerequisite Subjects | None |
| Start Dates | 2024 MBA Timetable 2025 MBA Timetable |
Want to know if you’re eligible for the AIB MBA?
Subject learning outcomes
On successful completion of this subject, students should be able to meet the following subject learning outcomes:
- Demonstrate advanced understanding of fundamental concepts and methods in business analytics and what business analytics can do for a business.
- Critically evaluate and reflect on the capabilities and limitations of business analytics and its challenges.
- Research and apply relevant business analytics methods and frameworks to address strategic, operational, and tactical decision problems in organisations.
- Develop and justify approaches for the deployment of business analytics projects.
Key topics such as…
- Introduction to business analytics
- Analytics methods: Descriptive analytics
- Analytics methods: Predictive and prescriptive analytics
- Data Quality
- Implementing Business Analytics Projects in Organisations
Subject faculty
The AIB academic team hold significant qualifications and experience in their field of expertise. Our academics strive for excellence in teaching, learning, scholarship and research so they can deliver high quality, life-changing experiences for our students.
Senior Lecturer and Discipline Leader, Logistics and Supply Chain Management Discipline
PhD in Supply Chain Management from the Polytechnic University of Tehran – MS and BS in Industrial Engineering
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As an analyst, my world revolves around figures. I do a lot of data analytics around freight and warehousing data and validating interpretations, which helps senior management make informed decisions. The process of completing the MBA assignments helped enhance my skills in comparison, judgments and interpretation, which I do apply in my daily analysis role.
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How you will learn
100% Online MBA learning
Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.
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In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.
The myAIB learning portal app is available on Google play and on the Apple app store.
AIB supports your success
When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.
Student Learning Portal
- Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies
Academics
- Highly qualified and experienced academics
- Practice-centric curricula, innovative learning resources and realistic assessment techniques
Study tools
- Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote
Student support
- Dedicated student and enrolment teams
- Supporting you with any issues big or small from orientation to graduation
Online Facilitators
- Each class has a dedicated Facilitator (OLF) and a limit of just 60 students to ensure you’ll benefit from high levels of interaction, relationship building and learning
Wellbeing and career support
- Access to a confidential support service providing personal counselling, wellbeing advice and career assistance
Have questions about studying Business Analytics for Managers?
FAQs
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Do I need previous experience with business analytics to study this subject?
This course is tailored for managers and executives who may not have a technical foundation in business analytics. It seeks to establish a solid base for understanding business analytics concepts and how they can be applied to enhance decision-making. While previous experience in data analytics isn’t necessary, as a professional, you will likely have been exposed to business operations and management principles, which will most certainly be of value in this subject.
How is the subject content delivered and assessed?
Learning materials are delivered via AIB’s online learning portal, allowing you to progress through modules at your own pace and engage with the material during weekly webinars. The subject combines case studies, practical exercises, and group discussions to ensure a comprehensive learning experience. You can expect a blend of theoretical learning and practical application, with various forms of assessments that reflect real-world business scenarios.
How will the Business Analytics for Managers subject benefit my career?
By completing this subject, you will develop a business analytics mindset that enables you to base your decisions on data, a skill growing in demand in today’s data-driven business environment. This knowledge can help you identify opportunities for improvement, drive business growth, and enhance your strategic decision-making abilities, making you an asset to any organisation and potentially opening doors to higher-level management roles.
How do I apply to study Business Analytics for Managers with AIB?
If you are interested in studying Business Analytics for Managers and the AIB MBA, get in touch with an AIB Enrolment Advisor to discuss your application and timetabling.
