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The AIB MBA
Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.
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What you can expect from the subject
Within the AIB MBA Strategic Management is your comprehensive guide to all things strategy. Whether an organisation is a public or private entity, for-profit or not-for-profit, it cannot survive without a well-developed strategy for achieving its goals. While organisational strategy is often set by senior management, its successful implementation is highly dependent on the collaborative efforts of various stakeholders. Therefore, it is crucial for managers at all levels to understand how the strategic management process works.
Studied as the second subject* in the AIB MBA journey following Leadership, the Strategic Management subject provides the foundational understanding of organisational strategy which you will build upon as you undertake your future subjects looking at the core functional areas of organisations.
You will learn to connect the dots between the coordinated functioning of marketing strategy, operations management strategy, financial strategy and human resources strategy – and how they all tie back to the strategic organisational objectives. This subject will also provide you with in-depth knowledge of the strategic management process – including formulation and implementation of evidence-based strategies – and the frameworks used to understand a company’s competitive position.
Further, Strategic Management also covers the ethical and socially responsible aspects of organisational strategy; underscoring the importance of acting in an ethical and responsible manner in order to build and maintain a sustainable competitive advantage in the market.
*For students commencing the MBA after 1 Jan 2023, Strategic Management is an AQF Level 8 subject with no pre-requisites. For students who commenced the MBA prior to 31 Dec 2022, the subject is AQF Level 9 and may be undertaken after completion of at least 3 AQF Level 8 core subjects.
| AIB Subject Code | 8007SMGT |
| Qualifications | MBA (General) All MBA Specialisations GCM |
| AQF Level | Level 8* |
| Delivery | 100% online |
| Subject length | 8 weeks |
| Start dates | 2024 MBA Timetable 2025 MBA Timetable |
Want to know if you’re eligible for the AIB MBA?
Subject learning outcomes
On successful completion of this subject, students should be able to meet the following subject learning outcomes:
- Demonstrate understanding of contemporary strategic management theory concepts and principles.
- Demonstrate knowledge of how strategy formulation and strategy implementation processes work in contemporary organisations.
- Conduct an analysis of the internal and external environment of the selected organisational context, using appropriate strategic management theories, frameworks ad principles to inform future direction.
- Critically evaluate and recommend different strategic alternatives and suggest an appropriate and ethical pathway for an organisation to build and sustain competitive advantage.
Key topics such as…
- The process of crafting and executing strategy
- Evaluating a company’s external and internal environments
- Competitive strategies
- Enhancing a company’s competitive position
- Ethics, culture and leadership
- Globalisation and strategy
Subject faculty
The AIB academic team hold significant qualifications and experience in their field of expertise. Our academics strive for excellence in teaching, learning, scholarship and research so they can deliver high quality, life-changing experiences for our students.
Senior Lecturer, Human Resource and Management Discipline
PhD (AppEco), MPhil (Mgmt), MEco, MBA, Med, BA (with Eco & English), GradCert in L&T (HE)
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Associate Professor, Marketing and Entrepreneurial Management Discipline
BCom, MCom, PhD. (Kerala), GCHE (Monash)
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READ MOREEach and every single assignment was related back to my actual work. I used and applied the course content throughout my master’s journey to support several projects at work, develop new concepts and for actually just surviving the pandemic as an airline.
Related subjects
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How you will learn
100% online MBA learning
Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.
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In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.
The myAIB learning portal app is available on Google play and on the Apple app store.
AIB supports your success
When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.
Student Learning Portal
- Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies
Academics
- Highly qualified and experienced academics
- Practice-centric curricula, innovative learning resources and realistic assessment techniques
Study tools
- Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote
Student support
- Dedicated student and enrolment teams
- Supporting you with any issues big or small from orientation to graduation
Online Facilitators
- Each class has a dedicated Facilitator (OLF) and a limit of just 60 students to ensure you’ll benefit from high levels of interaction, relationship building and learning
Wellbeing and career support
- Access to a confidential support service providing personal counselling, wellbeing advice and career assistance
Have questions about studying Strategic Management?
FAQs
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What will I learn in the Strategic Management MBA subject?
Studying Strategic Management, you will learn about the importance of developing and implementing a well-crafted and evidence-based strategy to achieve organisational objectives. Students are exposed to various strategic concepts, frameworks, and implementation methods that are used to understand a company’s competitive position within domestic and international markets and develop new strategies.
In addition to the technical knowledge of developing strategy, Strategic Management also covers the ethical and socially responsible aspects of business strategy. It stresses the importance of acting in an ethical and responsible manner in order to build and maintain a sustainable competitive advantage in the market.
How will studying Strategic Management in my MBA help me at work?
With an understanding of the strategic management process, including how strategy is set and best practice for implementation, you will have greater clarity around the processes (the “why” and the “how”) behind key decisions made by senior leadership in organisations. Regardless of your position, this knowledge will support the alignment of your goals and objectives at work with those of the organisation, and which has the potential to impact decision-making at every level. Developing an intricate understanding of Strategic Management can help you and your team better contribute to the organisation’s success.
For those already involved with strategy formulation, Strategic Management will sharpen your skills and add more strengths to your current practices with evidence-based business strategies. Further, learning alongside and from fellow students in your cohort can provide additional real-world business cases to amplify your learning.
Are strategic planning and strategic management the same thing in business?
They may seem similar, but strategic planning and strategic management are different concepts, though they are linked. Strategic planning is the process of creating an organisation’s vision, mission, and priorities, whereas strategic management is the comprehensive process of formulating and implementing the strategy, from planning to execution.
Strategic management is not a one-time occurrence but instead an ongoing, iterative process. After you have established the plan, gained support, and established performance indicators, ongoing review and modification are necessary to ensure that your organisation stays on course to attain its long-term vision and objectives.
How do I apply to study Strategic Management?
If you’re interested in studying Strategic Management and the AIB MBA, get in touch with an AIB Enrolment Advisor to discuss your application and timetabling.
