Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.
Digital transformation is a constant in today’s business world, so having the skills and knowledge to lead not just in response to it – but proactively with it – is essential to an organisation’s future success. The AIB Master of Business Administration offers specialist learning options in Digital Business that will develop your management capabilities in a data-driven business landscape.
Develop in-demand skills with digital-focused course choices in the areas of Business Analytics, Artificial Intelligence, Cyber Security and Digital Marketing – tailored to your professional goals. Not only will you set yourself apart in the job market, but you’ll be fully equipped to manage business digitisation, be a change agent across industries and thrive in high-tech environments.
As well as mastering a digital business mindset, you’ll deepen your understanding of how digitisation interacts with other business areas, including finance, marketing, human resources management, corporate governance, operations and project management – an essential, holistic business toolkit for building your influence as a leader, executive and business owner.
Graduate with one of the most well-respected qualifications globally – the MBA – and the expertise to meet the digital revolution demand in your industry or sector.
Graduates who undertook digital business focus courses within their MBA will graduate with a general Master of Business Administration degree, reflected on their official parchment.
No matter what sector you’re in, innovation and technology have created a world that is rapidly changing. It has become increasingly challenging to have the most up-to-date knowledge and experience to stay ahead of the competition.
A Master of Business Administration degree is a highly-regarded postgraduate qualification that teaches foundational business and leadership skills, as well as specialist knowledge, providing you with a pathway to career success.
The AIB MBA is a practical MBA for working adults. With no exams, you’ll instead learn from the practical application of theory to real life business problems often based on your organisation or business. An approach designed for immediate career impact.
Our programs foster your ability to understand and apply leading business theories, critically analyze and solve problems, lead and communicate effectively, and make decisions to support the growth of your team and organization.
Our MBA opens many doors with both current and prospective employers giving you more opportunities for career progression, higher salaries, starting your own business and more.
There’s no limit to what you can do with an MBA from AIB.
*AIB’s standard study load is 1 subject per term with 6 terms per calendar year. To complete the MBA in 12 months, eligibility criteria apply.
Delivery | Online |
Number of courses | 9 core courses and 3 elective courses |
Duration | 12 months accelerated or 2 years standard study load* |
Start dates | 12 intakes a year |
Stages | 3 stages with 2 exit points |
Entry requirements | Prior degree or prior experience |
The AIB MBA can be broken into 3 stages: a Graduate Certificate in Management (GCM), a Graduate Diploma in Management (GDM) and a Master of Business Administration (MBA), offering flexible entry and exit points.
There are 8 core courses you’ll undertake prior to moving on to your electives, allowing you to tailor your experience to suit your personal, career and business goals. You’ll conclude your MBA with Project, the capstone course.
Complete the 8 core courses listed below. Additionally, you’re required to select 3 electives from the electives tab and complete the capstone Project.
The course provides a scholarly and in-depth knowledge of the dynamics of leadership and how it applies to contemporary leadership practice.
On completion of this course participants should be able to:
This course provides comprehensive knowledge of the strategic management process and gives exposure to the concepts and frameworks that are used in understanding a company’s competitive position in domestic and international markets, and the development of new strategies.
On completion of this course participants should be able to:
This course discusses the importance and strategic role of marketing in today’s globalized and digital business environment. Students learn practical skills that impact on business growth, like how to analyze the market context in which a business or enterprise is operating, segment the market, select an appropriate target market, and recommend strategic and tactical plans that co-create value for the selected target market
On completion of this course participants should be able to:
This course provides an in-depth knowledge of issues critical for the efficient and effective management of operations in service, public, manufacturing, not-for-profit, and other sectors. The course covers operations management principles, frameworks, and contemporary topics.
On completion of this course participants should be able to:
This course prepares students for effective financial management in organizations. At a foundational level, the course introduces how a manager can interpret financial statements, identify trends and utilize financial tools and techniques to improve decision making, alongside non-financial considerations including ethics.
On completion of this course participants should be able to:
This course will prepare students for the continuously evolving nature of work in uncertain times and the challenges and opportunities that this presents for organizations in meeting the strategic needs of a diverse workforce.
On completion of this course participants should be able to:
This course examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organizational governance within the context of organizational capacity building.
Pre-requisites: Three AQF Level 8 courses must be completed before attempting Corporate Governance
On completion of this course participants should be able to:
This course provides the skills and knowledge required to successfully manage projects in service, public, not-for-profit, private and other sectors. The course covers various practical frameworks and emerging topics.
Pre-requisites: A minimum of three AQF level 8 courses which must include Operations Management must be completed before attempting Project Management.
On completion of this course participants should be able to:
This course provides an essential overview of Artificial Intelligence (AI) types and their strategic application and integration in industry that is transforming business practice. In the context of organizational leadership in the age of digital disruption, this course explores the challenges and opportunities of AI as well as the capabilities, limitations and ethical considerations.
On completion of this course participants should be able to:
The aim of this course is to provide in-depth insight into the increasing dangers and frequency of cyber-attacks on businesses and government and how best to prevent or mitigate the damaging outcomes. The likely sources of attacks will be outlined along with the methods more commonly used, inherent weaknesses in systems, examine the risk factors and outline manager’s responsibilities. How to create policies designed to mitigate attacks and how to manage them are included along with disaster planning and recovery. This is not a technical course on the detailed workings of attacks but rather a management approach to cyber resilience, cyber disaster planning and recovery methods.
On completion of this course participants should be able to:
This course provides an overview of business analytics concepts and their applications in the business environment.
On completion of this course participants should be able to:
There is an expectation that modern enterprises engage in digital marketing providing positive brand experiences for their customers and other stakeholders. Digital marketing is increasingly important to understand, because customers engage online and offline with brands. This course is designed to provide students with an understanding of digital marketing. Students will learn about the various types of digital marketing as well as to how to plan, deploy, manage and evaluate a digital marketing strategy.
Pre-requisites: Marketing Management
On completion of this course participants should be able to:
The objective of this capstone subject is to undertake a project related to the chosen area of professional focus. Students will identify an appropriate workplace or industry related research problem or opportunity, conduct a concise review of theories and frameworks, engage in identifying secondary data, analyse the data and present findings in a formal business research report.
Pre-requisite: A minimum of 10 MBA subjects (all AQF level 8 subjects and at least 4 AQF level 9 subjects) must be completed before attempting the Project.
On completion of this subject participants should be able to:
*When scheduling your timetable, please note that some courses have pre-requisites that must be successfully completed prior to commencing the course.
In addition to an MBA Digital Business Focus, the following specializations are offered by AIB: Finance, Entrepreneurial Management, Logistics & Supply Chain Management, Human Resource Management and Marketing Management.
Prefer not to specialize your MBA degree? That’s ok – our general MBA option allows you to mix & match elective courses to tailor your study program.
With the flexibility and convenience of 12 start dates every year you can start your MBA when it suits you.
At AIB, students have the flexibility to study at the pace that suits them. Unlike other institutions, we offer many intakes throughout the year, plus the ability to speed up your studies with concurrent courses, course to meeting our eligibility criteria or slow it down to make it achievable for you, and schedule breaks in as well when you need them. The AIB MBA is truly flexible to your schedule.
There are 12 MBA terms per year at AIB, with each term running for 7 weeks followed by a 1-week break. Students typically spend around 150 hours per course (or about 20 hours per week) to complete their MBA, but this varies, depending on your personal level of experience and education.
Learn more: MBA Hours Per Week Study Calculator
The assessments in our MBA include written assignments and reports, recorded presentations, case study analyses and online quizzes. As a practically-focused business school, all of AIB’s assessments are practical in nature, and we have a strong focus on authentic assessment methods.
This means that you can base your MBA assessments on your workplace, industry or a professional scenario you’ve been in, so that your MBA learning has real world context and application. In many cases, students are able to use their assessment research and reports to start enacting change in their workplace while studying.
You don’t need a degree to qualify for an MBA – your experience counts!
Applicants must have ONE of the following: